The 90-Day Roadmap to a Predictable B2B Pipeline

Visual roadmap of the Enablement OPS 90-Day System, illustrating the transition from B2B marketing chaos (tangled processes) to a predictable revenue pipeline (clear, upward-sloping growth graph) for CEOs and Founders.

Stop relying on marketing luck. Discover the 3-phase system that builds a predictable, agency-independent revenue engine in 90 days.

You Don't Need More Leads. You Need a System That Processes the Ones You Have.

Your current marketing situation is a black box: Budget goes in at the top. You hope revenue comes out at the bottom.

Hope is not a strategy.

The reality for most mid-market B2B companies:

  • Your pipeline is empty or unpredictable—and you don't know why
  • Marketing is a cost center, not a growth driver
  • Sales says leads are unqualified. Marketing says sales doesn't follow up
  • You've hired agencies and tried "growth hacks," but the moment you stop paying, the leads stop

This is why we built Enablement OPS.

We don't do marketing for you. We build the system with you—so you never depend on an external black box again.

How We Take a B2B Company from Chaos to Predictable Pipeline in 90 Days

Phase 1: Diagnosis & Strategy (Days 1–30)

The Goal: Stop guessing. Use data to find exactly where the money is leaking.

Most companies skip this step. They jump straight to running LinkedIn ads because they feel pressure to "do something." That's the fastest way to burn cash.

In the first 30 days, we pause the panic and focus on the foundation.

1. The "Radical Truth" Audit

We dissect your entire marketing architecture:

  • Website & Landing Pages: Is your messaging clear or full of "solutions provider" fluff?
  • CRM & Funnel Analysis: Where are leads dropping off? What's your actual conversion rate from MQL to SQL?
  • Channel Performance: Which channels generate traffic vs. which generate revenue?
  • Content Audit: Does your content educate buyers or just talk about yourselves?

What we usually find: You're generating traffic, but your messaging is so broad that 95% of it bounces. Or your CRM is a graveyard of unqualified contacts nobody follows up on.

2. Stakeholder Interrogation

We conduct separate interviews with your CEO, Marketing Lead, and Sales Leaders. Not a group meeting where everyone performs—individual conversations where the truth comes out.

The questions we ask:

  • What does a "qualified lead" actually mean to you?
  • Where do you think the funnel is broken?
  • What would success look like in 90 days?

The Pain: Sales thinks Marketing is "playing arts and crafts." Marketing thinks Sales is "lazy." Nobody agrees on what an opportunity even is.

The Fix: We force both teams to define a single Ideal Customer Profile (ICP), shared revenue goals, and a unified lead definition. No more finger-pointing.

3. Positioning & Messaging Framework

If your audience doesn't understand what you do within 3 seconds, you've lost them.

We strip away the technical jargon and "engineer-speak" to build a painkiller messaging framework:

  • Value Proposition: Not what you do, but what problem(s) you solve
  • Differentiation: Why you, not the competition
  • Messaging across touchpoints: Website, ads, emails, sales decks; one consistent story

This isn't a copywriting exercise. It's the strategic foundation that determines whether prospects bounce or book a call.

Phase 1 Deliverable: A comprehensive audit report, a data-backed strategy roadmap, and a unified messaging framework. No more "gut feeling" decisions—just clarity on where you are and where you're going.

Phase 2: Enablement & Execution (Days 31–60)

The Goal: Build the asset. Turn your team into a high-performance engine.

This is the "Enablement" in Enablement OPS. We're not here to be your crutch—we're here to be your architects. We build the infrastructure inside your company so you own the system.

1. Positioning & Messaging Workshops

We run intensive workshops with your leadership and marketing team where we operationalize the strategy from Phase 1, and built positioning and messaging framework for your case.

What we build together:

  • Positioning your ICP loves: Your ICP knows what you are about and get your value proposition. You need a solid B2B positioning first to succeed in your market!
  • Messaging Framework: How to talk about your value across every channel
  • Value Proposition Canvas: The exact words that make prospects lean in
  • Website & Landing Page Messaging: Rewriting your communication from "we're a leading provider" to "here's the pain we kill"
  • Messaging Kits: Templates and guidelines so your team can create consistent messaging without you

The outcome: Your team stops guessing what to say. They have a playbook they can execute on their own.

2. The Funnel Architecture

We move from "contact forms" to a sophisticated demand generation engine with three distinct stages:

  • Create Demand: Educational content that builds awareness and trust before buyers are ready (thought leadership, guides, webinars)
  • Capture Demand: High-intent conversion mechanisms for those ready now (product demos, audits, ROI calculators)
  • Convert Demand: Nurturing workflows and email sequences that keep leads warm and move them toward close

Plus: We map out your buyer's journey, define what qualifies as an MQL vs. SQL, and build the handoff process between marketing and sales.

3. Playbooks & SOPs

Growth shouldn't live in one person's head. We document everything:

  • Campaign launch playbooks
  • Lead scoring criteria
  • Sales handoff procedures
  • Content creation templates
  • Channel-specific best practices

These aren't PDFs that collect dust. They're living documents in tools like Notion or Miro that your team actually uses.

4. The "First Win" Campaign

Theory means nothing without execution. We launch your first demand generation campaign together—hands-on, not hands-off.

What we build:

  • Landing pages with conversion-optimized copy
  • Email nurture sequences
  • Lead capture mechanisms
  • Automation workflows (using Make.com, n8n, or similar tools)
  • CRM integration and lead routing

We don't just tell you what to do. We do it with you so your team learns by doing.

Phase 2 Deliverable: A functioning marketing machine, documented SOPs, a launched campaign, and a team that knows how to operate the system independently.

Phase 3: Optimization & Scaling (Days 61–90)

The Goal: Turn the faucet on and predict the flow.

Now that the system exists, we pour fuel on the fire. But we do it with eyes wide open—with data, feedback loops, and continuous optimization.

1. The Truth Dashboard

We kill the vanity metrics. No more "10,000 impressions" reports that mean nothing.

We build a Live Growth Dashboard that tracks the KPIs your CEO actually cares about:

  • Pipeline Value (in €). Not "traffic"
  • Customer Acquisition Cost (CAC); what you're paying per customer
  • Lead-to-Opportunity Conversion Rate, how many leads actually turn into revenue
  • MQL to SQL Conversion -> is marketing generating quality or garbage?
  • Deal Velocity - how fast deals move through the pipeline

This isn't a monthly report. But more like a Dashboard (built in Looker Studio, Databox, or HubSpot) that updates in real-time.

2. Sales & Marketing Alignment Feedback Loop

This is where the magic happens—and where most companies fail.

We implement a bi-directional feedback system:

  • Sales to Marketing: Why did this lead not close? What objections came up? What messaging didn't land?
  • Marketing to Sales: Here's the content they engaged with. Here's the pain point they clicked on. Use this in your pitch.

The result: Marketing stops throwing leads over the wall. Sales stops complaining about "bad leads." Both teams work as one revenue engine.

No more blame game. Just continuous improvement.

3. Campaign Iteration & Performance Coaching

We run regular sparring sessions with your team:

  • Review campaign performance data
  • Test new messaging angles
  • Optimize landing pages and email flows
  • Adjust targeting and channel mix
  • Plan the next wave of campaigns

Your team learns to think like growth operators—testing, measuring, iterating.

4. Handover & Independence

By Day 90, your team isn't asking us "what do we do next?" They're asking "how big can we scale this?"

We ensure:

  • Your knowledge base is complete
  • Your team can run campaigns independently
  • Your processes are documented and repeatable
  • You don't need us to keep the lights on

Phase 3 Deliverable: A scalable, data-driven system that's already generating qualified opportunities. A dashboard that shows real-time performance. A team that owns the process and can scale it without external dependency.

Success Story: How our Consulting Client boosted pipeline conversion by 25% and cut marketing spend by 75% with Enablement OS.

The Result: Day 91 and Beyond

What happens after 90 days?

  • You stop improvising. You have a Playbook.
  • You stop guessing. You have Data.
  • You stop dependent agency relationships. You have internal Capability.

Our clients didn't just get a new website. They built systems that added €130,000 to their monthly pipeline in three months. Another client aligned their team to target +€2.5M in pipeline with just a 3-person team.

Stop Renting Your Growth. Start Owning It.

You can spend the next 90 days trying another "growth hack," or you can spend them building an asset that pays dividends for years.

If you're tired of the chaos and want to see exactly where your current funnel is broken, let's look at the data.

Call to Action for a 30 min Clarity Audit Call. Enablement OS provides marketing teams with the structure, processes, and skills to achieve predictable pipeline growth in up to 90 days through clear positioning, messaging, and processes.

FAQs

What is the typical investment for the 90-day Enablement OPS program?

The investment is designed to be an asset acquisition, not a recurring cost. This covers the entire Phase 1 (Diagnosis & Strategy) and Phase 2 (Enablement & First Campaign Launch).

Unlike a traditional agency retainer, this investment is fixed and results in tangible, internal assets (your messaging framework, SOPs, a functioning Funnel Architecture, and a trained team) that continue to generate value long after our 90 days together.

How much time will the CEO or Founder need to commit to the 90-day roadmap?

Your time is your most valuable resource, so we focus on high-leverage engagement.Phase 1 (Diagnosis): This is the most time-intensive for leadership.

Expect 4-6 hours of focused time across the first month for Stakeholder Interrogation, Strategy Alignment, and final approval of the Positioning/Messaging Framework. Your input here ensures the system is built on the Radical Truth of your business.

Phases 2 & 3 (Execution & Scaling): Your direct involvement drops significantly. The focus shifts to your Marketing Leader and relevant team members. Your role becomes limited to reviewing KPI dashboards and participating in key status/feedback sessions (approx. 1-2 hours per month).

How is Enablement OPS different from hiring a traditional B2B marketing agency?

This is the core difference. We operate on a System-First, Enablement-First philosophy:

Feature Traditional Agency Model Enablement OPS / Nima Labs
Growth Model Dependency (They own the process; you pay to rent growth) Capability (Your team owns the system; you pay to build an asset)
Output Deliverables (ads, blog posts, leads) Systems (Playbooks, SOPs, Dashboard, Funnel Architecture)
Relationship Perpetual Retainer 90-Day Enablement Partner (Goal is self-sufficiency)
Tone Focus on activity (e.g., "We'll run 10 campaigns") Focus on clarity (e.g., "We'll fix the funnel bottleneck")

Our goal is not to do the work for you, but to set up the infrastructure and train your team to run the system independently.

What if our internal team lacks the necessary skills for execution after the 90 days?

The "Enablement" in Enablement OPS is specifically designed to solve this skill gap. We don't just create strategy; we install the Playbooks and SOPs (Standard Operating Procedures) needed for execution.

Learning by Doing:
We launch the "First Win" campaign with your team (Phase 2). They learn on the job, using the tools and playbooks we build together.

Structured Assets:
The program leaves your team with documented processes for everything from campaign launch to lead scoring and performance tracking—turning a less-experienced team into System Operators.

What is the guaranteed tangible outcome we receive on Day 91?

While we cannot guarantee lead volume (as that depends on market, product, and budget), we guarantee the delivery of the foundational system and clarity needed for predictable growth:

Clarity: A definitive, unified Positioning & Messaging Framework and a clean Ideal Customer Profile (ICP).

The System: A functioning Demand Generation Funnel Architecture and documented SOPs for all core marketing and sales handoff processes.

Data: A live Truth Dashboard tracking the KPIs that matter (Pipeline Value, CAC, Conversion Rates), shifting Marketing from a guessing game to a measurable science.

Action: Your first Conversion-Optimized Campaign launched and analyzed, providing immediate feedback on the new system.

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Mario Schäfter Gründer und Geschäftsführer von Nima Labs.
Mario Schafer
Founder, Nima Labs