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Transform fragmented marketing, sales, and CS operations into a unified, automated revenue machine. No more manual silos. No more "hope-based" marketing. Just systematic, predictable growth.
It wasn't bad luck. It was broken GTM infrastructure — and it's still broken right now.
Firmographics say "B2B SaaS, 10–50 FTE" — but wrong stage, wrong buyer, wrong timing still gets through. Campaigns are built on it, reps working they leads, the Pipeline is full, but conversion flat?
No automated routing. No enrichment pre-loaded. No instant booking link triggered. Just a lead sitting in a shared inbox, waiting for someone to notice.
Ops can build workflows. They can't invent your GTM architecture. Without a defined system to implement, they patch what's broken and call it progress.
No documented playbook, no codified ICP, no feedback loop. Every new hire starts from zero — and your pipeline pays for it.
Marketing says LinkedIn. Sales says outbound. CEO thinks the conference. Everyone has a dashboard confirming their version. Budget flows to the loudest channel. Forecasts are guesses dressed up as numbers.
Finance, Sales, and HubSpot all have different ARR numbers. None sync. Every board meeting starts with "which number are we using?" Decisions made on data that looks live — but isn't.
The solution
Three integrated layers that turn your revenue operation into a system, not a struggle
Your single source of truth.
Result: Clean, complete data you can actually trust for decisions
* Fully GDPR-compliant data orchestration regarding US-based sub-processors.
Process automation that never sleeps.
Result: Zero leads fall through cracks, maximum velocity
Market-facing execution
Result: Consistent, conversion-focused communication at scale
System Architecture
Most companies define their ideal customer once — then slowly drift away from it without knowing. Campaigns target ghost-customers. Sales decks solve old problems. The wrong leads fill your pipeline.We fix this at the root by making your ICP self-update from every signal your revenue generates.
Automated lead research & trigger identification
Make, Clay and Perplexity monitor your target accounts daily. When a company raises funding, makes key hires, or changes tech—you know immediately. Sales gets enriched contact data in the CRM without lifting a finger.
Impact: -80% research time; 10x coverage; 24/7 monitoring
Turn every call into useful data
Every sales call gets transcribed automatically. AI pulls out the important stuff: why prospects say no, what features they want, which competitors they mention. This goes straight into your CRM and product roadmap.
Impact: 100% capture; Zero lost insights; Auto CRM updates
Instant triage, smart routing
AI reads incoming tickets and sorts them in 60 seconds. Simple questions get drafted responses. Hard problems go to the right expert. Important customers jump the queue.
Impact: <2min triage; -60% response time; +40% CSAT
and more...
The Timeline
Most SMBs are trapped in the "Random Acts of Marketing" cycle. Does this sound like your week?
GTM Engineering is the practice of designing and building your go-to-market operation as a technical system, not a collection of scattered processes. We treat your revenue engine like software: we architect it, integrate the components, automate the repetitive parts, and continuously optimize based on data. Unlike traditional consultants who deliver PowerPoint strategies, we deliver working systems that run with minimal human intervention. Read more about GTM Engineering.
A full-time RevOps hire costs €80K-120K/year plus onboarding time, and they often lack the full-stack skillset needed (strategy, automation, data, AND execution). We bring a complete team with expertise across positioning, automation engineering, and CRM architecture—for a fraction of the cost. Plus, we've already built dozens of these systems. Your first RevOps hire will be learning on your dime. We hit the ground running on day one.
We're tool-agnostic. We work with whatever stack you have (HubSpot, Salesforce, Pipedrive, etc.) and make it work properly. If your current tools genuinely can't support your goals, we'll recommend alternatives—but we never force migrations. Most companies already have 80% of what they need; they're just using it at 20% capacity. Our job is to unlock the other 60%.
Typical outcomes within 90 days: -50-70% reduction in sales admin time, 3-5x faster lead response, 30-50% improvement in qualified pipeline, and 100% data accuracy in your CRM. The exact numbers depend on your starting point—if your processes are highly manual today, you'll see bigger gains. We focus on metrics that directly impact revenue: pipeline velocity, conversion rates, and CAC efficiency.
To be honest: we're not the right fit, yet. GTM Engineering works when you have a proven offer and customers, but you're struggling to scale efficiently. If you're still searching for PMF, you need to be in scrappy, manual mode to learn fast. Come back to us when you have 20+ customers and you're drowning in repetitive processes. That's when automation multiplies your impact instead of just automating the wrong things.
We can, but it's usually not the best path. Most teams don't have the bandwidth to learn automation engineering while also hitting their revenue targets.
Our model is "we build it, we train you to operate it." You get a working system immediately, then we enable your team to make adjustments and improvements. Think of it like getting a turnkey website vs. learning to code from scratch—one gets you to market in weeks, the other takes months.